Finding a place between creativity and management: Seoyeon’s MA Experience at Queen Mary

30 January 2026

What makes this programme stand out for aspiring creatives and managers?

This programme is ideal for both creators and operators who want to understand how the creative industries work, address current challenges and explore future directions, regardless of genre. It gave me valuable insights into industry sustainability, cultural policy and management, helping me to explore both the environmental and socio-economic aspects of the creative sector. Through case studies and research, I gained analytical and strategic skills that are essential for navigating the industry, which is very helpful when producing live events now and working on budgeting, programming, sponsorship, etc. It has been a meaningful academic journey for me as an aspiring producer/director who wants to create the performing arts needed in this era and share them with a wider audience. 

Why did you choose the MA Creative Industries and Arts Organisation at Queen Mary?

When I decided to do an MA in Creative Industries and Arts Organisation at Queen Mary University of London, I was looking for a programme that would help me bridge the gap between management knowledge and the creative industries. My background was in theatre directing/producing and a BA in International Business, so I was particularly keen to understand how the creative industries work on a larger scale.  

This programme is ideal for both creators and operators who want to explore how the industry works, tackle current challenges and think about its future - regardless of genre. It provided me with valuable insights into the business, sustainability, cultural policy and management of the industry, which helped me develop a rounded perspective on both the environmental and socio-economic aspects of arts and culture. 

Which areas of study had the biggest impact on your thinking?

A particular highlight for me was studying environmental, social, and financial sustainability in arts organisations. I explored how institutions such as the National Theatre and the Royal Court Theatre are implementing green policies and engaging in environmental aesthetic practices. I also looked at digital theatre and how it is breaking down cultural and economic barriers, making the performing arts more accessible. These studies deepened my understanding of how government policy affects the creative industries and how financial and operational decisions affect long-term sustainability. Conversely, it was also an opportunity to understand more about the impact of arts and culture on society and the relationship that exists. 

How has the programme shaped your career and future goals?

Another key part of my academic journey was researching funding and financing in the creative industries. I conducted case studies on fundraising and financial sustainability in the sector, which gave me a deep insight into the uniqueness of arts funding and financial strategies, and the challenges of financial management in the performing arts. The process helped me hone my analytical and strategic skills, which are now incredibly useful in my work - whether I'm currently producing live events and working on budgets, programming performances, and managing sponsorship. I believe that looking at problems from different perspectives and rationally analysing real-world issues, which are particularly important in this field, have become my strengths leading to the opportunity to produce events at the Royal Albert Hall now. 

Now, as an aspiring producer and director, I feel more prepared to create and share the performing arts that are needed at this time. This programme has given me the tools to navigate the industry with confidence and work towards making the arts more sustainable, inclusive and impactful. 

Seoyeon (Annie) Kyung, MA Creative Industries and Arts Organisation
Queen Mary University of London

 

Considering applying? Visit the course profile for more details. Applications are open for the next intake.