Dr Giuliano Maielli

Professor in Organisation Studies
Email: g.maielli@qmul.ac.ukTelephone: +44 (0)20 7882 7442Room Number: Room 4.13b, Francis Bancroft Building, Mile End CampusOffice Hours: Wednesday 10.00am - 12.00pm
Profile
Role:
- Professor of Organisation Studies
Teaching
Undergraduate:
- BUS268 Corporate Strategy and Environmental Change
- BUS350: New Product Development
Office hours:
BUS268: Tuesday 11:00-13:00
BUS350: Thursday 12:00-14:00
Research
Research Interests:
Giuliano Maielli’s research spans the fields of business history and organisation studies. His work focuses upon technological and organisational innovation through the analytical lens of “design hierarchies”, with a particular interest in path-dependence and path-creation as socio-organisational phenomena. Giuliano has published peer-reviewed academic papers on these topics, while his current research revolves around platform innovation dynamics, the internet of things and industry 4.0.
Centre and Group Membership:
Publications
Journal articles
- Iandolo, F., La Sala, A., Maielli, G., Vito, A. (2026). "The (Un)sustainability of the Metaverse: A topic modelling analysis of social, economic, and environmental impacts". "Technology in Society", Vol, 84, pp. 1-18. https://doi.org/10.1016/j.techsoc.2025.103095
- Reynolds, D.,J., Perrotta, M., Maielli, G. (2025). "Finding trials for participants: an ethnographic study of successful recruitment strategies for clinical trials". Trials, Vol. 26, N 283, pp. 2-11. Finding trials for participants: an ethnographic study of successful recruitment strategies for clinical trials | Trials
- Felicetta, I., KD., N., Maielli, G., Meredith R. (2024). "Liberalization, financial performance and key strategic choices: some empirical evidence from energy companies". International Journal of Energy Sector Management, Vol.18 No. 6, pp. 2252–2274. https://doi.org/10.1108/IJESM-01-2024-0006
- Armenia, S., Franco, E., Iandolo, F., Maielli, G., Vito, P. (2024) “Zooming in and out the landscape: Artificial intelligence and system dynamics in business and Management”. Technological Forecasting and Change, Vol 200, pp.1-20. https://doi.org/10.1016/j.techfore.2023.123131
- Maielli, G., Oh, S.Y., Prevezer, M. (2022). “Matching boundaries of GVCs to boundaries of technological platforms: explaining geographical dispersion of innovation in value chains in the case of South Korea”. International Journal of Technological Learning, Innovation and Development, Vol. 14, No.4 pp. 400-425. https://doi.org/10.1504/IJTLID.2022.128927
- Maielli G. (2017) “Path-dependent product development and Fiat’s takeover of Lancia in 1969: meta-routines for design selection between synergies and brand autonomy”. Business History, Vol. 59 Issue 1, p.101-120.
- Maielli, G., & Haslam, C. (2016). "General motors: A financialized account of corporate behaviour 1909–1940". Accounting Forum. doi: 10.1016/j.accfor.2016.10.001
- Maielli, G. (2015). “Explaining Lock-in through the Concept of hegemony: Evidence from the Italian car industry”. Organisation Studies, Vol. 36(4) 491-511.
- L. Ciravegna, G. Maielli, (2011) Outsourcing of New Product Development and the Opening of innovation in mature Industries: A Longitudinal Study of Fiat During Crisis and Recovery, International Journal of Innovation Management, Vol. 15 Issue 1, p.69-93.
- G. Maielli, C. Booth, (2008) Counterfactual History, Management and Organisation: Reflections and New Directions, Management and Organisational History, 3(1):49-61
- G. Maielli, (2008) Counterfactuals, Superfactuals and the Problematic Relationship between Business Management and the Past, Management and Organisational History, 2(4): 275-294
- G. Maielli, (2006) History Undercover: The Problematic Relationship Between Business Management and the Past, Competition and Change, 10(4): 341-356, ISSN: 1024-5294
- G. Maielli, (2005) The Machine That Never Changed: Intangible Specialisation and Output-mix Optimisation at Fiat, 1960s-1990s, Competition and Change, 9(3):249-276, ISSN: 1024-5294
- G. Maielli, (2005) Spot Welding Technology and the Development of Robotics at Fiat, 1972-1987: A Case of Managerial Discontinuity? Business History, 47(1): 102-121, ISSN: 0007 6791
Books & chapters
- P. Clark, G. Maielli, In R. A. Roe, M. J. Waller, and S. R. Clegg (eds.), (2008) The Evolution of Strategic Timed-Space in Organisations: Theory and Research, Time in Organisational Research, Routledge: 255-275
- G. Maielli, In M. Moguen Toursel (ed.), (2007) Tariffs Removal and Output-mix Optimisation: The Case of Fiat
Firms Strategies and Public Policy in Integrated Europe (1950-1980): 142-163, PIE- Peter Lang
Grants, Contracts and Awards:
- Coleman Prize for the best PhD thesis in Business History for the year 2003. Thesis title: “Managerial Culture and Company Survival: Technological Change and Output-mix Optimisation at Fiat, 1960-1987”. Awarding Body: Association of Business Historians.
Supervision
Current doctoral students:
Shabee UL Haq and Hafiza Sultana.
Past doctoral students:
2nd Supervisor
- Soo Jung Oh, 'What makes open innovation closed? - Focusing on the difference between R&D and supply networks'