MSc Marketing Modules
On this page you can find the full list of modules available on the MSc Marketing programme at Queen Mary University of London.
We offer a wide selection of marketing modules
MSc Marketing January Start
Compulsory dissertation
60 credit compulsory dissertation. The dissertation involves demonstration of ability to execute a research plan and independent investigation. The investigation can rely on primary data collected by the student, on secondary data available in the literature, or a mix of both. The dissertation will reflect skills of formulating research questions, synthesising information and analysing data, drawing insights and conclusions, and written communication.
Compulsory/Core Modules
BUSM242 Introduction to Marketing Theory and Concepts
BUSM026 Brand Management
BUSM098 Research Methods for Marketing
BUSM252 AI and Big Data in Marketing
BUSM058 Understanding of Consumer Behaviour
BUSM099 Digital Marketing
BUSM096 Relationship and Network Marketing
BUSM267 Fashion and Luxury Marketing
BUSM268 Capstone Project in Marketing
Elective Modules
BUSM207 Network and Influencer Marketing
BUSM204 Consumer and Digital Cultures
BUSM205 Digital Economy, Big Data and Platformization
BUSM255 Strategy and Management Consulting
MSc Marketing September Start
Compulsory dissertation
60 credit compulsory dissertation. The dissertation involves demonstration of ability to execute a research plan and independent investigation. The investigation can rely on primary data collected by the student, on secondary data available in the literature, or a mix of both. The dissertation will reflect skills of formulating research questions, synthesising information and analysing data, drawing insights and conclusions, and written communication.
Compulsory/Core Modules
BUSM058 Understanding of Consumer Behaviour
BUSM242 Introduction to Marketing Theory and Concepts
BUSM096 Relationship and Network Marketing
BUSM099 Digital Marketing
BUSM252 AI and Big Data in Marketing
BUSM098 Research Methods for Marketing
BUSM026 Brand Management
Elective Modules
BUSM212 Integrated Digital Communications and Campaigning
BUSM214 Sustainability Marketing, Ethics and CSR
BUSM208 Strategic Marketing
BUSM209 Advertising and Media Strategies
BUSM183 Services Management
BUSM267 Fashion and Luxury Marketing
BUSM268 Capstone Project in Marketing