Ros Hannen

Ros, why did you start Keratify?

I started Keratify because I knew I had a good concept that could resolve the key limitations with human skin testing globally. Publishing on its own would not achieve that level of outreach.

Keratify offer unrivalled skin testing for dermatology. We’ve developed a new method for maintaining skin in the lab for longer. This allows dermatologists to test new medical and cosmetic products more reliably before they get to human trials – identifying issues and benefits more accurately so that new therapeutics reach those who need them.

Our skin is a highly complex tissue, containing many different cell types and appendages, including immune cells, melanocytes, hair follicles and nerve fibres. It’s hard to recreate this artificially. In fact, many 3D skin models are only 60-80% accurate for irritance tests. Meanwhile, using real skin tissue brings its own problems; it starts deteriorating almost immediately. That’s why our innovation matters.

As a researcher, I’ve always been drawn to translational and industry-funded research. I wanted to run my own business, I thought there was a strong opportunity, and the timing was right both personally and in terms of support to kick-start the business.

What’s your advice for other academic entrepreneurs?

Work out how you can generate revenue as quickly as possible.

There is a huge focus on achieving investment rounds or winning grant funding. This is great initially, but it doesn’t form a sustainable business.

Don’t strive to be perfect. Be prepared to work fast and iterate as you go.